Over the last decade and a half I have worked in the very top echelons of Melbourne based Advertising Agencies as a multi international and nationally awarded Senior and Global Copywriter and Creative Director. During this time in one of the highest pressure industries you could choose as a profession, I have worked on all aspects of communication, campaign creation, campaign roll-out, production, and marketing comms – both internal and consumer focused.

My experience covers both traditional and digital channels and I am equally experienced in engaging the intended audience across both.

From creating the iconic Yarra Trams ‘Beware the Rhino’ campaign (now celebrating its 8th year), writing highly technical investor prospectuses and fund management collateral for companies including Prime Financial, and LaTrobe Financial, writing the weekly ANZ internal employee newsletter, and working across crucial government infrastructure in B2B, B2C and community engagement for infrastructure providers including Yarra Trams, VLine, and Victoria’s Major Roads Project Authority, to writing and campaign creation on brands including Porsche, McLaren, Bang and Olufsen, Stanley Tools, MYOB, Contiki, Cricket Australia and World Vision, and everything in between, there isn’t much I haven’t done in the field of effective, results driven communication and brand enhancement.